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Week 3 assignment | Com223 Persuasion in Communication | Ashford University

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May 28th, 2020

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Final Paper Draft

  • Review the Final Paper instructions found in Week Five. This assignment will require you to design an advertising campaign aimed at promoting online education. The draft should provide a preliminary description of all the parts of the campaign identified in the Final Paper instructions.
  • The draft must be 1000 – 1500 words in length (do not include title and reference pages in your word count) and formatted according to APA style. The draft must contain an introduction with thesis statement, at least three body paragraphs, and a conclusion. For a review of how to create these elements of an essay, visit the Ashford Writing Center (Links to an external site.)Links to an external site.. Identify at least three persuasion theories covered in the course, and apply them to the analysis of your advertising campaign as noted in the Final Paper instructions in Week Five. You must use at least three scholarly resources to support your claims and sub-claims. At least one of those sources should come from the Ashford University Library. Cite your resources in text and on the reference page.
  • The Final Paper Draft
  • Must be 1000 to 1500 words in length (do not include title and references pages in your word count) and formatted according to APA style as outlined in the Writing Center (Links to an external site.)Links to an external site..
  • Must include a separate title page (Links to an external site.)Links to an external site. with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must use at least three scholarly sources.
  • Must document all sources in text (Links to an external site.)Links to an external site. in APA style as outlined in the Writing Center.
  • Must include a separate references page (Links to an external site.)Links to an external site. that is formatted according to APA style as outlined in the Writing Center.

Week 5 Final Paper Analysis for Week 3 Assignment Draft

Persuasive Campaign for Online Education

Design a persuasive campaign aimed at promoting online education. In explaining your campaign, you must identify the following items:

  • The campaign’s central message or slogan
  • The target audience for the campaign
  • The medium used to promote the campaign
  • The intended persuasion outcome for the campaign
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