Value Proposition

Value proposition and pitch deck

Value Proposition to your recommended funder

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Articulate the value proposition to your chosen actor (funder) for them to invest time, effort, reputation and money in your good idea to develop a business plan, overarching ontology, development specification, roadmap and in-depth value capture assessment.

Using a supplied template, create a full pitch deck and an elevator 60-second pitch.

Structure the pitch within the context of our post-Covid risk-averse environment and within the context of the geography and culture of your selected funder, including any social or tribal norms that relate to the eco-system that your solution will operate within

Identify what phrase a person would have to use to find your offering when using an AI assist such as Google Assist or Apple Siri.

Weighting (% of final grade): 40%

Description of Assignment:

All students will work together to create a pitch deck of a good idea along with the narrative for each slide.

Each student will also create a narrative report to express their interpretation of the pitch.

Each student will also create a phrase that a person would have to use to find your offering when using an AI assist such as Google Assist or Apple Siri.

The pitch deck will include the following requirements.

Brand and purpose
The problem
Market validation
The solution
The outcome
Market size
Product
Product detail
Business model
Consumer use scenarios
Adoption
Competition
Competitive advantages

Each student will generate an overarching narrative supporting the pitch deck that must expand upon the pitch deck headings and overarching narrative.

This must also explain what the adoption would mean in terms of value to the targeted crown, and what purpose outcome is expected.

Also, each student must explain what this outcome would mean to them personally and how its success would impact their overall net worth by virtue of the value impact that could be captured and tokenised.

Learning Outcome(s) Assessed:

Ability to create a narrative that identifies what the good idea means in terms of value impact upon each of the critical stakeholders and operational actors, enterprise, crowd and market sector, including the consumer

How to introduce the notion of verifiable value impact measurements into value proposition pitch in a manner that creates greater confidence and willingness to support the development of the good idea and adopt the market offering

Ability to identify opportunities where the tokenisation of captured value-based assets reduces the risk and improves the odds of a return on investment for funders of a new venture

Grading Criteria (What constitutes a good assignment?): Specific guidelines for this assignment will be explained and demonstrated in class.

1. Ability to understand and articulate all the identified requirements to the point where a brief could be given to the appropriate experts for a full costing
2. Capacity to conceive and construct a description of a good idea in a way that enables immediate recognition of the operational and broader implications of the adoption of the good idea
3. Ability to comprehend the full value impact potential of a good idea from multiple actors’ perspectives, including the funders.
4. Capacity to articulate the value proposition to meet the needs of multiple actor’s perspectives, including the funders.

Rubric
Grading Rubric for Analytic Writing of the Value Proposition Report
Grading Rubric for Analytic Writing of the Value Proposition Report
Criteria    Ratings    Pts
This criterion is linked to a learning outcomeRequirements description Max = 25%
0 Pts
A (20-18) Excellent
Exceptional understanding and articulation of the in-pinciple business capability requirements & the characterisation of any Web3, Blockchain or Holochain solution sets that could be explored with an appropriate expert to confirm a correct match
0 Pts
B (18-16) V Good
A meaningful understanding and articulation of the in-pinciple business capability requirements & the characterisation of any Web3, Blockchain or Holochain solution sets that could be explored with an appropriate expert to determine a correct match
0 Pts
C (14-16) Good
Sufficient understanding and articulation of the in-pinciple business capability requirements & the characterisation of any Web3, Blockchain or Holochain solution sets that could be explored with an appropriate expert for them to determine a correct match
0 Pts
D (12-14) Satisfactory
A reasonable understanding and articulation of the in-pinciple business capability requirements & the characterisation of any Web3, Blockchain or Holochain solution sets that could be explored with an appropriate expert to assist finding a correct match
0 Pts
F (12-0) Fail
Insificant understanding and articulation of the in-pinciple business capability requirements & the characterisation of any Web3, Blockchain or Holochain solution sets that could be explored with an appropriate expert to assist finding a correct match
0 pts
This criterion is linked to a learning outcomeConstruction of the good idea Max = 25%
0 Pts
A (20-18) Excellent
Exceptional capacity to structure the description in a short and concise way, in a manner that provokes immediate recognition of the writer’s ingenuity to deal with the various complexities and indicating how this is achieved without the reader having to grapple with the detail of the solution
0 Pts
B (18-16) V Good
A meaningful capacity to structure the description in a short and concise way, in a manner that provokes immediate recognition of the writer’s ingenuity to deal with the various complexities and indicating how this is achieved without the reader having to grapple with the detail of the solution
0 Pts
C (14-16) Good
A sufficient capacity to structure the description in a short and concise way, in a manner that provokes immediate recognition of the writer’s ingenuity to deal with the various complexities and indicating how this is achieved without the reader having to grapple with the detail of the solution
0 Pts
D (12-14) Satisfactory
A reasonable capacity to structure the description in a short and concise way, in a manner that provokes immediate recognition of the writer’s ingenuity to deal with the various complexities and indicating how this is achieved without the reader having to grapple with the detail of the solution
0 Pts
F (12-0) Fail
Insufficient capacity to structure the description in a short and concise way, in a manner that provokes immediate recognition of the writer’s ingenuity to deal with the various complexities and indicating how this is achieved without the reader having to grapple with the detail of the solution
0 pts
This criterion is linked to a learning outcomeComprehension of value potential Max = 25%
0 Pts
A (20-18) Excellent
Exceptional comprehension of the total value potential of adopting the good idea, including the optimisation of doing things the same, generating new value by doing things different and the newfound ability to generate tradable digital assets that can achieve a high market value. Plus the capturing of any intangible value types whose flows impact the value equation and introduce a self-generating value feedback loop
0 Pts
B (18-16) V Good
A meaning comprehension of the total value potential of adopting the good idea, including the optimisation of doing things the same, generating new value by doing things different and the newfound ability to generate tradable digital assets that can achieve a high market value. Plus the capturing of any intangible value types whose flows impact the value equation and introduce a self-generating value feedback loop
0 Pts
C (14-16) Good
A sufficient comprehension of the total value potential of adopting the good idea, including the optimisation of doing things the same, generating new value by doing things different and the newfound ability to generate tradable digital assets that can achieve a high market value. Plus the capturing of any intangible value types whose flows impact the value equation and introduce a self-generating value feedback loop
0 Pts
D (12-14) Satisfactory
A reasonable comprehension the total value potential of adopting the good idea of the total value potential of adopting the good idea, including the optimisation of doing things the same, generating new value by doing things different and the newfound ability to generate tradable digital assets that can achieve a high market value. Plus the capturing of any intangible value types whose flows impact the value equation and introduce a self-generating value feedback loop
0 Pts
F (12-0) Fail
Insufficient comprehension the total value potential of adopting the good idea, including the optimisation of doing things the same, generating new value by doing things different and the newfound ability to generate tradable digital assets that can achieve a high market value. Plus the capturing of any intangible value types whose flows impact the value equation and introduce a self-generating value feedback loop
0 pts
This criterion is linked to a learning outcomeArticulation of the Value proposition Max =25%
0 Pts
A (20-18) Excellent
Exceptional logic, reasoning, evidence & construction of a persuasive proposition to adopt the good idea, from the perspective of its inherent and immediate value to each named actor, as well as the the strategic value to the enterprise and interconnected environment.
0 Pts
B (18-16) V Good
All aspects covered of the logic, reasoning, evidence & construction of a persuasive proposition to adopt the good idea, from the perspective of its inherent and immediate value to each named actor, ss well as the the strategic value to the enterprise and interconnected environment
0 Pts
C (14-16) Good
Most aspects covered of the logic, reasoning, evidence & construction of a persuasive proposition to adopt the good idea, from the perspective of its inherent and immediate value to each named actor, as well as the the strategic value to the enterprise and interconnected environment
0 Pts
D (12-14) Satisfactory
Some key aspects covered of the logic, reasoning, evidence & construction of a persuasive proposition to adopt the good idea, from the perspective of its inherent and immediate value to each named actor, as well as the the strategic value to the enterprise and interconnected environment
0 Pts
F (12-0) Fail
Insufficient aspects covered of the logic, reasoning, evidence & construction of a persuasive proposition to adopt the good idea, from the perspective of its inherent and immediate value to each named actor, as well as the the strategic value to the enterprise and interconnected environment
0 pts
Total points: 0
Submission.

For more information on Value Proposition read this: https://en.wikipedia.org/wiki/Value_proposition#

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