Transformation Of Consumer Behavior

1. The title of the term paper is “Blockchain and the Transformation of Consumer Behavior.”

2. The paper should cover the following two questions:
a) What is blockchain? (Explain blockchain so that an average person can understand what it is, and how it works.) (50%)
b) Explain how blockchain can beneficially be used to influence consumer behavior. (50%)

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3. It is recommended that the answers to each of the questions be around 5 double-spaced pages in length. (The entire paper should be around 10 double-spaced pages in length, not including references or figures.)

4. I would expect at least 20 references for the term paper.

5. Please structure your term paper using sub-headings, numbering, bullets, etc. It is recommended that you use tables and figures to strengthen your paper.

6. The term paper should be submitted both by email and hard copy on the due date specified on page 2 of the syllabus.

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