The World Today

Please read the following:
On your way home in downtown Toronto, and you notice a new pizza place. The pizza place is not a brand with which you are familiar. You walk into the shop and old man Rico is behind the counter. “I finally opened my own pizzeria, like I had back in Italy,” he says. “I have been making my pizza for so many years that my Pizza place is going to be a huuuuuge success”.
You don’t want to alarm Rico, but the world today may be a bit different than it used to be…especially back in the small town in Italy that Rico came from 50 years ago.

Focusing on the following two questions, provided:
– What aspects of the external environment will Rico need to pay attention to (in general)?

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– What sorts of factors and dynamics in that environment will Rico need to be alert to?

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