The Five P’s of Healthcare

For this discussion, you will reflect on what you have learned in this course about the Five Ps of healthcare marketing (physicians, patients, payers, the public, and politics) and discuss how you are applying specific elements of two of the Five Ps to your final healthcare marketing and communication plan.

To begin, review the module resources and reflect on all that you have learned about the Five Ps of healthcare marketing in this course. Refer to the marketing strategies you learned about in Module Four (Physicians and Patients) and in Module Five (Payers and the Public) as well as the healthcare marketing strategies related to a consideration of Politics from this module.

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Next, in your initial post, address the following:

Briefly describe your proposed service for Bellevue Hospital.
Select two of the Five Ps and explain how the specific elements apply to your final healthcare marketing and communication plan.

Resources:

1. Sampling Marketing Campaigns
https://www.cdc.gov/healthcommunication/campaigns/index.html

2. Political Divide: Healthcare
https://news.vanderbilt.edu/2012/04/10/health-care-politics/

3. Politics of Healthcare Marketing
https://smithandjones.com/resources/blog/the-politics-of-healthcare-marketing/

For more information on The Five P’s of Healthcare read this: https://en.wikipedia.org/wiki/Health_system

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