Based on the information provided in the case study, please complete the following sections of an international marketing plan for Under Armour to enter India. Please follow the instructions provided here, including the word limit.
1. A SWOT analysis (at least 3 items for each element – i.e. strength, weaknesses, opportunities and threats). Your SWOT analysis should also include a discussion of the results of the analysis. (Maximum 700 words) [8 marks]
2. Based on the findings of your SWOT analysis, establish a strategic focus for Under Armour in India. (Maximum 500 words) [5 marks]
3. Position Under Armour in the Indian market. Drawing a perceptual map or Strategy Canvas is optional (Maximum 500 words) [7 marks]
4. International market entry mode and distribution strategy (Maximum 500 words) [5 marks]
5. Communication strategy (Maximum 500 words) [5 marks]
6. Product strategy (Maximum 500 words) [5 marks]
7. Pricing strategy (Maximum 500 words) [5 marks]
For more information on Strategic International Marketing read this: https://en.wikipedia.org/wiki/Global_marketing
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