Please plan four different touchpoints for a specific brand of your choice and prepare a strategic experience branding roadmap by discussing their main takes within the framework of experiential marketing in alignment with their main positioning strategy. Make references to the concepts and topics tackled during lectures. Please upload your answer document (between min. 3 – max. 5 pages long, 12 Size, Times New Roman, 1.5 spacing) in word format only on Itslearning in the indicated time frame. Mails and overdue will not be accepted unless otherwise confirmed and documented by official notice. Thank you.
For more information on Strategic Branding in Experience Economy read this: https://en.wikipedia.org/wiki/Experience_Economy
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