Social Justice Concerns


Question: How far is the United Colors of Benetton advertising campaign a reflection of social justice concerns over time?


Context Use the “History of Benetton” article to write a brief outline of the company. How controversial is it?

Purpose: Benetton’s purpose is to sell clothes. It’s not to change society yet they use social issues to create a narrative in their advertisements?

Audience: Young people because Benetton want to sell their clothes to young people and young people are often the drivers for social change. For example, in the 1980s and 90s, sexism and racism were first seriously considered as social issues and great progress was made during that time. Nowadays, the environment is a big issue along with gender politics, BLM and immigration.

Development: Analyse four different Benetton adverts from different time periods.

1: 1980s: Pieta (Very famous advert with a real family of someone dying of HIV)

2: 1990s: Bosnian Soldier uniform

3: 2000s: Unhate (Religious leaders) New Pope is about to allow gay marriage.

4: Most recent (2018) Migrants on a boat


Answer the question: Did these advertising campaigns reflect social issues at the time and have things changed?

Does courting controversy help or hinder a brand?

Is it moral to use controversial images to advertise your brand?

For more information on Social Justice Concerns read this:

Get 20% Discount on This Paper
Pages (550 words)
Approximate price: -

Try it now!

Get 20% Discount on This Paper

We'll send you the first draft for approval by at
Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

Australia Assessments has gained an international reputation of being the leading website in custom assignment writing services. Once you give us the instructions of your paper through the order form, we will complete the rest.


Essay Writing Services

As we work towards providing the best custom assignment services, our company provides assignment services for any type of academic essay. We will help you develop professionally written essays that are rich in content and free from plagiarism.


Admission and Business Papers

Our skilled team of professional writers will ensure that we help you craft a remarkable admission essay for your desired Master's program in your institution of choice. We won't stop there. Once you enter the job market, we will be available to secure you a position at your desired worksite by creating an outstanding portfolio or resume.


Editing and Proofreading

Our editorial team is always available for all editing and proofreading services. They check completed papers by our writers and also provide professional opinions to papers completed by our clients.


Technical papers

We harbor professional academic writers with different qualifications in diverse academic fields. As such, we are capable of handling both simple and technical papers. Ensure that you provide us with correct and complete instructions in the order form.