Search Technologies

Identify an organization that is using at least one online search technology. You may use an organization you know from your personal experience or one that you discover while doing research. Briefly describe the organization, and then answer the following questions:

Of the various types of search technologies, which ones are the organization utilizing?
Why is the organization using these technologies? What are the benefits?
What are some metrics the organization could use to evaluate how effective these technologies are in supporting organizational objectives? Explain.
Identify areas in which the organization could expand or improve upon using the search technology. Explain what they could do and why they should do it.

Please include the introduction and conclusion also use 9 references including this book as the main reference Pollard, C., Turban, E., Wood, G. (2018). Information technology for management: On-demand strategies for performance, growth, and sustainability (11th ed.). Hoboken, NJ: John Wiley & Sons, Inc. ISBN: 9781118890790 books in attachment chapter 6 related to this assignment. For more information on Search Technologies check on this: https://en.wikipedia.org/wiki/Search_Technologies

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