Sales Promotions

Many students come into this class and think that advertising and sales promotions are the only way to attract customers to buy products. Since you have learned that there is more to marketing than just these two things, what current promotional techniques would you consider using to promote the products for a company.

1. Use examples to demonstrate how companies are using promotional techniques to market to customers differently and will continue to innovate promotions for the future.
2. Since the old model of selling product traditionally is still important to understand, how are companies using this model to improve the employees’ ability to sell products at different points in the consumer acquisition process. Use examples to demonstrate how companies are evolving this model.
3. Lastly, where do you see the future of marketing going? You can finally share your opinion of marketing and your ideas of how it will change in the future.

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