Public Relations

Find a company that has experienced a public relations crisis in the past. Research the facts that surround the crisis and answer the following:

Was the crisis self-inflicted or fabricated
In what outlets was the crisis spread?
How wide was the crisis scope?
Did the timing of the crisis affect the degree of negative exposure? How long did the crisis last?
What were the consequences of the crisis?

Develop 3-5 key messages that the company should be using to respond to the situation. See the previous lecture notes on Key Messaging from Week 3 if you need a refresher.

For more information on Public Relations read this: https://en.wikipedia.org/wiki/Public_relations

 

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