Public Relation

Discussion for Week 1 — Leadership issue related to the United Airlines incident that went viral …

Question: You are the director of communications at United Airlines. What two or three things would you recommend the CEO of United Airlines to do in response to damage caused by removing a passenger from a flight this past week. Read the articles listed below (see links)

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(1) On Point Radio Discussion  – Story 1 (

(2) New York Times Story — Story 2

(3) New York Times Story — Story 3 (

(4) Story #4  (

In the discussion, draw on your readings and your understanding of social media and communications. Put differently, what two or three things do you think the CEO needs to do to repair the damage to the United Airlines brand. Keep in mind, the reporting on the success the CEO (Oscar Munoz) has been credited with after he took over as CEO in 2016.

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