Public Health National Non-Profit Organisation

General Requirements:

You will create a six-minute video using YouTube, Kaltura, or any other tool. You will link to the video in an initial post in a discussion forum, where it will be evaluated by a peer in a separate assignment. 


For this project, you are an executive director of a public health national non-profit. You are announcing that your number one priority, over the next five years, is to create a plan to cope with pandemics such as COVID.  The objective of your presentation is to influence your audience to support your vision. In essence, you are attempting to inspire your audience to commit to the cause and do what it takes to achieve the goal. Having said that, the tone must be appropriate for your audience.  Your audience is Congress.

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You will need to conduct research. Your presentation must include a strategic approach that is based upon best practices. You should defend your vision and include a plan on how to operationalize the vision. Where will the money come from? Can you cite an example from another country?

Submit your list of references with the video.

Here are some considerations:


  • Leadership: In your role play as an executive director create a strategic plan that reflects best practices (cite data) and advocates for all Americans.
  • Personal and Professional Accountability: Advocate for acting in accordance with professional and ethical norms; and, explain how personal accountability plays a role in being committed to the nation’s health.
  • Professional and Business Ethics: Demonstrate high standards of personal and professional responsibility and accountability through your communication style.

Technical Procedures

BB Kaltura

If you decide to use Kaltura and need assistance on how to use the tool you can find information on the GMU website. You may want to review your video that you made in HAP 678 (Introduction to the U.S. Health System).  

Third-Party Tools

A popular way to make and share videos is to use a third-party tool and host it online so that you can link to the video in your online course.  Please read these easy-to-follow instructions

Submission Requirements

 Your presentation should include an introduction, objective(s), vision(s), justification for support, and supporting evidence.

Post the video and the list of references to the associated forum in the discussion folder by 11:55 p.m. ET on Sunday at the end of week 11.

Additional Resources

Conduct some research on how to create an effective video and how videos are used to support learning.  This resource, Tell Me a Smart Story, is a starting point for your research.  You want to structure and organize your video according to best practices. Please also read or watch the below resources

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