Promotional Campaign

I need this Section Completed – Review the specific aspects of each of these drivers. In a paragraph, decide what media might be favored against each the other, and why. I’m most interesting in hearing why you feel specific options are more attractive than others. A minimum of 4 must be considered, but more than 4 may be selected.
Price: Search
Fun: TV
Quality: Magazines
Trust: Newspaper
Information: Digital
Customer Service: Social
Taste: Experiential
Brand Affinity: Magazine
Reviews & Opinions: Digital
Part IV: Message Strategy
 Basic issues or selling points to be included in the campaign.
 What is the theme (big idea) around which your campaign will be developed?
 Your advertising appeal – will it be rational or emotional?
 Message design and execution
 Your Campaign Must Include Sample Promotions and Advertisements
o There should be continuity (similarity) between the advertisements. Similarity maybe either Visual (use the same typeface or layout format, spokesperson or demonstration) or Aural (same sound – music/jingle, announcers voice)
 Sample Support Promotion Tools (Examples may include: sales promotions, public relations/publicity; personal selling techniques

Part V: Campaign Management
Budget Allocation (use objective and task method)
 Determine the costs associated with your campaign.
 Consider both direct and indirect costs.
Evaluation of the Plan
 Discuss how you will evaluate the success of your plan.
 The evaluation should relate to the objectives in the plan.

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