Products sell because they portray an image that speaks to a specific target market. To get you started, here are some pairings. Some work some do not; you be the judge:
In this scenario, you will be casting five actors to endorse five products targeted at different market segments. You select the 5 products. You want to match up an appropriate endorser with the product you have selected. Remember it can be any product.
Find pictures of five different people on the Internet that you think represent each of the products you chose. You will have one endorser for each product.
Start with the file linked here: U1 IP Product Endorser
Customize the file to create a form so that you may use it to secure opinions about Product and Endorser matches.
Using the form you created, survey 5 people on their feelings about Product-Endorser matches.
Create a presentation of your findings:
PART 1: Library Database Research & Application
Using articles from the librarys full-text databases:
This portion of your paper will be 2-4 pages in length and must be based predominately on articles from the library`s full-text databases.
PART 2: Primary Research
This portion of your paper will be 2-3 pages in length (excluding tables or charts you may to include)
The assignment requires the use of ARTICLES from the librarys full-text databases. Articles are found in periodicals. These are not to be confused with eBooks or Reference Books. The best databases for Marketing: ABI Inform Global, Academic Search Premier, Business Source Premier, Masterfile Premier, and PsycArticles (in some cases). You should steer away from databases that focus on Books, including reference books, like: Credo Reference, eBrary, NetLibrary, or Oxford Reference.
Your report MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. APA Format Only
The paper should be written in third person; this means words like “I”, “we”, and “you” are not appropriate. Instead of saying, “I researched and found out….”refer to yourself in the following manner: “The research team surveyed 5 people…”
Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 5-6 pages in length – starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 8 pages in length.
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