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Product strategy | Marketing homework help

Author:
July 11th, 2020

 

Purpose of Assignment 

All products/services go through a life cycle of NPI (new product introduction), growth, maturity, and decline. These various stages affect the marketing strategy and promotional efforts for a particular product or service. you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow you to demonstrate an understanding of the factors that can affect the launch of a product or service.

Assignment Steps

Create a minimum 700-word product strategy in Microsoft® Word. Complete the following on Amazon:

  • Select a product strategy.
  • Address at least three areas of the product life cycle (e.g., NPI, growth, maturity, and decline).
  • Discuss two types of media methods you could use to highlight your product or service.
  • Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure).
  • Address three elements of the following product and promotion list:
  • Integrated marketing communication
  • Advertising strategy/objectives
  • Push and pull
  • Media strategy
  • Advertising execution
  • Direct marketing
  • Public relations/strategies
  • Positioning

Note: Charts/graphs/tables do not count toward the word count.

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