Process of Product Adoption

This assignment is intended to help you learn to do the following:
1. Understand the process of product adoption.
2. Recognize the ways to target “innovators.”
3. Develop an understanding of AIDA.

Action Items
1. Read or review the instructional resources: Patient Adoption. (ATTACHED)
2. In this assignment, you will write a review of a healthcare article you find that entails information about patient (consumer) adoption strategies.
3. Before beginning your paper, you will want to review the assignment grading rubric. (ATTACHED)
4. Your review should be at least 2 pages in length and include:
            a. An article topic that covers new patient adoptions.
            b. The methodology behind the study.
            c. The study findings.
            d. Their implications to you as you begin your career.
5. Your paper must follow APA format and style (no cover page or header is needed, but you must have a reference list with the web pages).

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