Pricing Strategies

** a copy of the detailed instructions and case study is attached**

Read the Eco7 case. What pricing strategy should be implemented on the new product, and what distribution channel should be utilized? Please answer this in a DETAILED case study.

1.What problems are at hand? What are the key issues that make up this problem?
2. What are the facts I need to know about the situation?

1. What options are available for pricing strategies?
2. What options are available for a distribution strategy?
Use a sub-header for each option in a well-organized presentation
What are the pros and cons of each option?
What are the facts and figures I need to know for each option in order to make a calculated decision?
There should be facts and figures presented in every pro and con.

1. Compare and contrast your options.
2. Why is one option better than the other?
3. Why exactly did you select one option over the other, what was your thought process?
What facts and figures can you use to support this claim?

Recommendation :
1. What is your overall recommendation?
In 1 paragraph, summarize the actions you recommended.

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