Press and pr | Marketing homework help

 TO: Agency Health Education and Health Promotion Personnel

FROM: The Director

RE: Press and Public Relations

There is an obvious need for our program to have a greater impact on our community. A great deal of our public relations efforts needs to be focused on gaining good press, radio, and television.

We have a number of activities coming up. Please write press releases and public service announcements for them and distribute them personally to each of the media representatives. Specifically, write the first one for our next major activity, which is “School Entry Immunizations for Children.” You have the date calendar for these events. Also, on Friday of next week, I want to announce to the public that we will test their homes for radon in a new, free program. Please arrange for a press conference for this. To be held in our boardroom at 2:00pm.

Please let me know of your progress.

***For the press release, you will write on rolling out a school immunization program. Please remember to have this in 1 page and explain the who, what, when, where and how. You should always include your date, and contact information. ### is always at the bottom as well. 

Part 2:

In the second part of your course Assignment, you will identify partnerships and funding sources.

Refer to the campaign design-planning template created by the World Health Communication Associates. Use this document as a guide to help you design a health promotion campaign. (see attachment)

The following information should be included in your Assignment: Part II submission:

· Partnerships (i.e. agencies, community organizations, etc.)

· Funding Source

Assignment formatting:

Your original work should be at least 2 pages, 12-point font, double-spaced. This does not include title page and references pages.