One of the main pitfalls of unfocused strategies is trying to be all things to all stakeholders. In other words, trying to please everyone may end up pleasing no one. Reflect on a project you’ve worked on either in your coursework or professional life where there was no focused strategy, and the team leader (possibly yourself) was simply trying to please everyone. How successful was this approach? Now consider the personal SWOT you completed last week. What strategic avenues can you close off to avoid trying to be all things to all people?
For more information on Pitfalls Of Unfocused Strategies read this: https://en.wikipedia.org/wiki/Marketing_strategy
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