“Shopping with Consumers” is a special kind of ethnography to “learn about what different types of shopping mean to consumers” (Lowrey, Otnes & McGrath 2005 [p. 183).
Please select a field site and describe it plus sketch out /take photos or video of the site.
Describe which kind of observation is done (participant or non-participant) and explain why, including what is gained and what is lost (i.e., strengths and weaknesses).
Stay in the field for at least 20 minutes. Take notes, including fast jottings, and then transcribe them into full narrative notes.
Reflect on these notes – what you saw – what you have learned about humans and human behavior. Provide some insights into consumer behavior, if relevant.
Discuss your reflections and thoughts on ethical principles with this method. For more information on Online Shopping check on this: https://en.wikipedia.org/wiki/Online_shopping
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