Norms and Personal Traits

An overview of Schwartz’s Theory of Basic Values” (2012)

1.As an exercise in self-awareness, indicate three basic values with which you identify. Explain the choice of these values with examples from your life and your ambitions (goals, motivations), always relating them to the goals presented by Schwartz in the definition of basic values.

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2. List the characteristics identified in the introduction to the six main characteristics listed at the beginning of the subsection “Defining basic values”. Then, say what, in your opinion, are the two most important characteristics in defining the concept of “basic values”. Explain why.

3. According to Schwartz’s theory, what distinguishes one value from another? In your answer, use elements from the first two paragraphs on page 3 (not just the first).

4. Why do the values identified by Schwartz, according to himself, tend to be universal?

5. What is the pancultural hierarchy of values? Explain, in your words, what are “demands of human nature and demands of social functioning” that determine that such a hierarchy exists in almost all peoples.

6. Present a hierarchical list of values, starting with those that human societies in general treat as most important and ending with the least important. Then, present your opinion: why does the hierarchy of values have this conformation?

7. Explain why values differ from attitudes, beliefs, norms and personal traits.

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