Module 04 course project – marketing strategic and tactical plan: use
Strategic Planning is a critical step in marketing, promotion and sales. There are full company strategic plans where the vision and goals for the whole company are outlined.
For this assignment, we are looking at a Marketing Strategic Plan and Tactics.
Overall Marketing Strategy Statement
Provide one introductory paragraph that summarizes your marketing goals. You may want to include the answers to the following questions:
What are the main business goals you want to achieve in the first year (in terms of marketing)? Do you just want to be able to “launch” or are you looking for specific market share or sales volume?
Do you have long terms goals as they relate to marketing and sales? For example, do you want to be a national brand sold in 50% of all mass merchandisers or do you want to be one of the Top 100 paid apps at iTunes?
Strategy andTactical Plan
In 2 -3 pages, describe the details of your marketing strategy and how you plan to execute that strategy by outlining the tactics you will pursue. The plan should include the following details:
Description of your target market
Position of your product with the current target market and industry
Outline of the channels of distribution to be used
Proposal for customer engagement
Tactical Plan
Provide at least three examples of how you plan on executing your strategy through specific tactics
Outline the resources needed and how you will measure the success of the tactics.
As this is a marketing/sales course, your project should be visually appealing with a clear, concise point of view. Excellent spelling and grammar are required.
