A 1000-word paper that includes at least three citations/references to sources from this lesson.
To complete the Mastery assignment, follow these steps:
Step 1: Research a country.
Research a South American country of your choice.
Examine the impact of the culture, political and regulatory climate, environmental factors and socioeconomics on marketing strategies, as well as the application of corporate social responsibility.
Conduct research on the chosen country from the perspective of an international marketing manager. Search library sources and the Internet for country profiles, articles, eBooks and books about doing business with other cultures.
Consider possible ethical issues that may arise within the chosen culture.
Step 2: Write a paper.
Write a 1000-word paper discussing the situations and trade-offs of culture and each environmental factor (political, regulatory, socioeconomic) as exemplified in your selected cases.
Consider the following:
How would you describe the culture of the chosen country?
Indicate how cultural differences influence doing business in your chosen country, the likely future economic development of that country and its business practices and how these factors are related to marketing.
Describe each environment (political, regulatory, socioeconomic) in your chosen country and discuss how it is impacted by culture, and how those environments could impact marketing strategies.
Evaluate the ethical issues defined by the chosen culture.
Use these writing guidelines:
Include a cover page and a reference page in addition to your required word count.
Use APA format.
Use size 12 Times New Roman font.
Include in-text citations.
Use correct spelling, grammar, sentence structure and verb tense.
Use section headings to organize.
For more information on Marketing Strategies read this: https://en.wikipedia.org/wiki/Marketing_strategy
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