Marketing Plan

•    Developing an individual written Marketing Plan and Research Report for the student’s respective food company/brand/product (GREGGS UK)  based on the secondary and primary data collection. The development of the plan should use marketing tools and techniques, which were introduced during lectures, seminars, and laboratory exercises. The report will also draw heavily upon primary data collected as part of the summative assessment (as outlined above). Each student will develop a general marketing plan and research report, but pay particular attention to one element of the marketing mix.

Marketing Plan and Research Report (Word length: 2000 words.

Individual students are required to develop a one-year Marketing Plan and Research Report for a food company/brand/product in the North East of England. It is important to note that rather than providing a description of the food company/brand’s current marketing strategy, the plan should outline the student’s suggested strategy for the company/brand over the next year. This part will count for 90% of the total module mark. The submission time for this report will be confirmed when this information becomes available.

The two parts of the assignment will be marked together and will constitute 100% of the total module mark.
Marking Scheme for the Individual Assignment-

Marks:    Parts:
5    1.    Executive summary (summarise the market situation as well as the plan’s objectives and highlights from the report).

15    2.    Environmental analysis (examines environmental factors affecting the company/brand/product, and its marketing, using the appropriate analytical tools).
A.    Macro-environmental factors (how demographics, economic climate, technology, legal and regulatory issues may affect the marketing plan and research report).
B.    Micro-environmental factors (how suppliers, channel members, competitors, and customers may affect the marketing plan and research report).
C.    Competitive strategy (how the company/brand/product will compete in the market(s)).
3.    Marketing Strategy (discusses the overall strategy and objectives).
A.    Marketing objectives.
B.    Financial and societal objectives (if applicable).
C.    Segmentation, positioning, and target market(s)
25    4.    Marketing research (research conducted and needed to support the marketing plan).
A.    Present the results of the primary and secondary marketing research you have conducted and describe their implications for your company/brand/product.
B.    State the major discovery and see whether your findings can help you to determine the product, pricing, distribution channel, and promotion strategy.
C.    Illustrate clearly how you have used the primary data you collected to help inform the development of this report.

5.    Marketing mix summary (a one-page table summarising major elements of the marketing mix). This should be adapted to fit with the strategy implementation.
A.    Product.
B.    Pricing.
C.    Place.
D.    Promotion.
E.    Service marketing components (if applicable).
20    6.    Detailed strategy for one element of the marketing mix.
A.    For one element of the marketing mix (from part 5 above), develop a more detailed description of planned marketing activities and expected outcomes.
B.    You will also be expected to draw upon the primary and secondary data collected within the module to support your ideas. More details will be provided in class.
C.    The detailed strategy needs to be designed to accomplish previously specified plan objectives.

15    7.    Reflective statement (Individually write a 500-word reflective statement that includes the following).
A.    A description of how primary and secondary data were used to inform your marketing plan and research report.
B.    A summary of the challenges you faced, related to the academic literature on data collection and research method.
C.    A description of the things that you would do differently when conducting marketing research like this in the future.
D.    A list of other methods (alternatives to research methods used in the development of the report) that could have been used to meet the research objectives.
E.    A description of how collecting data met the ethical requirements needed when collecting primary research (this could include a description of where the data was stored, who had access to the data, and how it was used.  For more information on Marketing Plan check on this:

What Is Ethical Judgment?

Get 20% Discount on This Paper
Pages (550 words)
Approximate price: -

Try it now!

Get 20% Discount on This Paper

We'll send you the first draft for approval by at
Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

Australia Assessments has gained an international reputation of being the leading website in custom assignment writing services. Once you give us the instructions of your paper through the order form, we will complete the rest.


Essay Writing Services

As we work towards providing the best custom assignment services, our company provides assignment services for any type of academic essay. We will help you develop professionally written essays that are rich in content and free from plagiarism.


Admission and Business Papers

Our skilled team of professional writers will ensure that we help you craft a remarkable admission essay for your desired Master's program in your institution of choice. We won't stop there. Once you enter the job market, we will be available to secure you a position at your desired worksite by creating an outstanding portfolio or resume.


Editing and Proofreading

Our editorial team is always available for all editing and proofreading services. They check completed papers by our writers and also provide professional opinions to papers completed by our clients.


Technical papers

We harbor professional academic writers with different qualifications in diverse academic fields. As such, we are capable of handling both simple and technical papers. Ensure that you provide us with correct and complete instructions in the order form.