Marketing Management in Business

Part 1:
Read text book Chapter 3&4 – Write 4 pages APA format discussing the following requirements:

1.    Identify a product/service of your choice
2.    Provide the description of your product and market
3.    Identify your segment, target market, and positioning strategy
4.    Conduct SWOT analysis
5.    PESTEL analysis

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Part 2 :
1 page annotate bibliography of the 6 peer-reviewed sources used in the paper ):
Do these in order:
●    In correct APA format, write the Reference of the article.
●    Clearly state what the article is about and its purpose.
●    Describe how you will use it in your upcoming assignment.
●    Repeat for a total of six (6) peer-reviewed sources

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