Principles of Marketing FALL 2020
Final Project: Brand Extension
Select one of the following projects:
A – Imagine that Disney is interested in introducing a new line of breakfast foods
B – Imagine that Marvel Comics is interested in introducing a new line of breakfast foods
C – Imagine that Disney is interested in introducing a new line of children’s clothes
D – Imagine that Marvel Comics is interested in introducing a new line of energy drinks
You must prepare a document and presentation that:
• Identify the current Target Market (including a discussion of segmentation)
• Identify the Positioning of the current product line.
• Identify (in detail) the current product
• Identify the current pricing strategy
• Identify where the current product is sold (retailer and location within the retail outlet)
• Identify the new Target Market (including a discussion of segmentation)
• Identify new Positioning of the product line.
• Identify (in detail) the new product
• Identify how you would establish a price
• Identify where the new product would be sold (retailer and location within the retail outlet)
• Prepare a detailed promotional plan:
o Expected Outcomes. For more information on Marketing check on this: https://en.wikipedia.org/wiki/Marketing
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