This is a group paper. The section of the report requires is the following.No introduction and recommendation needed. Only body paragraphs. Please use scholarly articles as references. Each section should be 2 pages double spaced. Please use in-text citation.
The selected company is Spotify
1 . ECONOMIC PERSPECTIVE
2. SOCIOCULTURAL PERSPECTIVE
3. TECHNOLOGY PERSPECTIVE
For the external environment, describe and analyze how the macro external issues
impact the company.
1. MANAGEMENT PERSPECTIVE
2. Marketing Perspective
For the internal environment, determine if the company has any distinct competencies
that could be exploited to gain and sustain a competitive advantage. What is the
company good at? What is the company not particularly good at? Expand on the items
we covered in class for the internal analysis. For more information on Market Environment check on this: https://en.wikipedia.org/wiki/Market_environment
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