Mar 216 quiz | Marketing homework help

With product bundle pricing, sellers can combine several products and offer the bundle ________.

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________ refers to selling below cost with the intention of punishing a competitor or gaining higher long-run profits by putting competitors out of business.

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Qriosity Inc. comes out with a new antivirus program and prices it at half price to attract buyers. The company is using ________.

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A company sets not just a single price, but rather a ________ that covers different items in its line that change over time as products move through their life cycles.

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The relationship between the price charged and the resulting demand level can be shown as the ________.

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When a manufacturer offers a ________, customers buy products from manufacturers’ dealers within a specified time period and the manufacturer sends the customer a check.

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Rent, electricity, and executive salaries are examples of ________ costs.

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________ prices are the prices that a buyer carries in his/her mind and refers to when looking at a given product.

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________ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.

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Under ________, the market consists of a few large sellers who are highly sensitive to each other’s pricing and marketing strategies.

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Producers use captive product pricing to set the price of the main product ________ and set ________ on the supplies necessary to use the product.

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Which of the following is a reason for a company to raise its prices?

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If Dell charges the same price for delivery of its product to any customer that is located within the Great Lakes states, the company is using ________.

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Value-based pricing is the reverse process of ________ pricing.

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Consumers use price less to judge the quality of a product when they ________.

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If demand hardly changes with a small change in price, we say the demand is ________.

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What type of pricing is being used when a company temporarily prices its product below the list price or even below cost to create buying excitement and urgency?

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Under ________, the market consists of many buyers and sellers trading in a uniform commodity such as wheat, copper, or financial securities.

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Under which type of geographic pricing strategy does each customer pay the same price for the product from the factory to its destination?

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________ pricing involves setting prices based on the costs for producing, distributing, and selling the product plus a fair rate of return for the company’s efforts and risks.

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________ uses buyers’ perceptions of what a product is worth, not the seller’s cost, as the key to pricing.

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With an understanding of price elasticity, sellers should know that the less elastic the demand for their product is, the more advantageous it is for them to ________.

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When Glow Gift Card Shop offers a price reduction to customers who buy Christmas cards the week after Christmas, it is giving a(n) ________ discount.

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If demand changes greatly with a small change in price, we say the demand is ________.

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Leonards, a leading French garment manufacturing company, is looking for ways to go global. Penny, a designer from California, wishes to open a fashion boutique in the neighborhood, and gain production expertise and name without having to invest significantly. She learns about Leonards’ global expansion plans, and buys the right to use its manufacturing process for a royalty fee. This allows it to gain entry into a foreign market at little risk. Leonards has used the ________ method of entering a foreign market.

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Which of the following is true of the Uruguay Round of the WTO?

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Lemon N’ Honey is a juice manufacturing company in the U.S. It exports its products to Australia, licenses to China, has a joint ownership venture in France, and owns a subsidiary in Brazil. It will eventually create a(n) ________ to handle all its worldwide activities.

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The difference between exporting and joint venturing is that joint venturing involves ________.

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________ is a method of going global in which the company makes agreements with producers in the foreign market to produce its product or provide its service.

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Licensing is a type of ________.

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A country in South America has large reserves of copper and tin. Mining forms the pillar of its economy. A major part of its revenue is generated from exporting these resources. This country is poor in many other ways. It is a good market for large equipment, tools and supplies, and trucks. Since there are many foreign residents in this country and a wealthy upper class, it is also a market for luxury goods. This country has a(n) ________ economy.

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Regardless of how companies go about pricing their products, their foreign prices probably will be higher than their domestic prices for comparable products.

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Which of the following is a drawback of contract manufacturing?

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Which of the following types of economies consumes most of its output and barters the rest for simple goods and services?

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Which of the following is an advantage of management contracting?

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Which of the following is true of raw material exporting economies?

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________ means marketing a product in a foreign market without making any changes to the product.

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Which of the following is true of free trade zones?

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Japan is a major exporter of manufactured goods, services, and investment funds. Japan also exports its goods to other types of economies for raw materials and semifinished goods. Japan has a(n) ________ economy.

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________ involves the least change in the company’s product lines, organization, investments, or mission.

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When selling to less-affluent consumers in developing countries, companies can overcome the price escalation problem by ________.

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Which of the following is true of exporting?

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Communication adaptation is a global communication strategy of fully adapting advertising messages to international markets.

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________ are a type of operating unit under an international division that are responsible for their own sales and profits.

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Which of the following is an advantage of licensing?

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One of the disadvantages of adapted global marketing when compared to standardized global marketing is that ________.

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Which of the following is a benefit of joint ownership?

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Which of the following is true of a global firm?

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Which of the following is an advantage of direct investment?

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