Liliane Bettencourt

Liliane Bettencourt

I have to write a report on Moncler and my idea is to introduce a beauty line only for winter products (face mask, face cream + moisturizing serum, hand cream, nourishing oil for the body and hair, lip balm ) by making a partnership with l’Oréal, a long-term license agreement for the creation, development, and distribution of luxury beauty products for Moncler.

OUTCOME:  word document

The report should be structured in the following way:

PART 1A.: BRAND ANALYSIS MONCLER
–    History (timeline) – Key people
–    Vision
–    Mission
–    Values
–    Key financial figures (3 years)  EBITDA, EBIT, net income, net financial position, assessing leverage, ROE, ROE, ROI, business outlook, consolidated revenues, consolidated operating and net results

PART 1B: BRAND ANALYSIS L’OREAL
–    History (timeline) – Key people
–    Vision
–    Mission
–    Values
–    Key financial figures (3 years)  EBITDA, EBIT, net income, net financial position, assessing leverage, ROE, ROE, ROI, business outlook, consolidated revenues, consolidated operating and net results

PART 2: MARKETING ANALYSIS  MONCLER
–    Target
–    Brand positioning (also for l’oreal) and competitors
–    Marketing mix
–    SWOT
–    Conclusions

PART 3: PROJECT
–    Idea: introducing the winter beauty line for Moncler in partnership with L’Oreal  has to be in line with our swot and conclusions with goals and a brief description
IMPLEMENTATION
–    Target
–    Positioning and competitors (VERY IMPORTANT) for the winter beauty line compared to other luxury products  DO NOT PUT PRICING AND BRAND AWARENESS (see pictures attached)
–    Marketing mix (offline/online)
–    PORTERS 5 FORCES MODEL  Identify a problem Moncler/L’Oreal has and explain why the beauty line would be ideal for both Moncler
–    Conclusions
–    Business Plan (3 years)
Notes: Take inspiration from the partnership between L’Oreal and Prada group “(long-term license agreement for the creation, development, and distribution of luxury beauty products for the Prada brand. This agreement will allow the two companies to combine their expertise in each of their own sectors)” https://www.pradagroup.com/en/news-media/news-section/prada-and-loreal.html

References. For more information on Liliane Bettencourt check on this: https://en.wikipedia.org/wiki/Liliane_Bettencourt

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