When companies expand into the international arena, they do so either because their home market has matured or because they see real opportunities in the foreign market.
Increasing the number of strategic business units requires a more complex business strategy. Sometimes the road to success in a foreign market can be a bumpy one. For insights into some of the more extreme cultural challenges posed when entering foreign markets as experienced by one of the United States’ largest fast food chains, read How McDonald’s conquered India (Links to an external site.) (Kannan, 2014) and McDonald’s Settles Beef Over Fries (Links to an external site.) (Grace, 2002).
For this discussion, determine whether or not the company operates in the international marketplace. If so, research the company’s international strategy and evaluate it in terms of effectiveness in regards to one of the issues below. If your company is not involved internationally, then choose one that is and evaluate that company’s international strategy in terms of effectiveness in regards to one of the following issues:
Monetary Exchange Rates
Assess how your chosen issue potentially affects the strategic considerations of your organization involved in a global economic environment.
Propose language to add to the organization’s strategic plan that addresses the potential impacts to the organization’s global strategy.
For more information on International Strategies read this: https://en.wikipedia.org/wiki/International_business_strategy
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