I’ll leave all the instructions in a word document attached to the uploaded files!
For the purpose of this exam assignment, please complete the following steps:
1. Select 1 (one) product from business proposals/ads that you like best (please refer to the “EXPORT USA” at http://exusa.thinkglobal.us/or THOMASNET https://www.thomasnet.com/browse/). No need to coordinate your product selection with other students or with the instructor. For verification and grading purposes, please include a 1-page screenshot in PDF of your chosen product description on the company web site to your Final exam report (last page).
2. Based on the chosen product, conduct comprehensive market research, and find the best market (country) for your client’s international business expansion. You must use the step-by-step international market research methodology. PLEASE DO NOT SKIP THE STEP-BY-STEP PROCEDURE: skipping this requirement will result in a grade reduction. The step-by-step methodology can be found in one of my PPPs or directly at http://2016.export.gov/mrktresearch/eg_main_018210.asp.
3. Identify at least one international business partner (“lead”) in the target country and provide contact information (briefly explain how you arrived at your choice of this partner and what sources of information/assistance you have used. I should be able to verify the steps of your research in grading your final exam report. For instance: https://www.exportsolutions.com/About,https://globaledge.msu.edu/global-resources/trade-leads, or other alternative reputable sources.
4. Suggest and justify the best practical entry strategy out of the following options: exporting,joint venture, licensing/franchise, or a 100% subsidiary.
5. Discuss strategic benefits/costs/risks and offer contingency strategies related to your recommendations. For more information on International Business check on this: https://en.wikipedia.org/wiki/International_business
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