Internal Communication Capstone

COM-4900 Internal Communication Capstone
Case Study Analysis (Case C)
THE SCANFIN MERGER
Part 3 – Managing Organizational Change
DUE DATE: Mon., June 28, 2021 (2:00PM)

This assignment is graded: 15 points
(15% of overall grade).
_____________________________________
Case Analysis General Guidelines:
• Summarize the main facts of the case; the main dilemma.
• Use authoritative, firm language to address the issues and introduce your recommendations (use citations to support your recommendations).
• Restate how your recommendations can move the organization toward a more successful outcome in the future.
_____________________________________
Assignment Parameters
Write an analysis essay addressing the following parameters:
• The analysis should be three-to-five pages in length, double-spaced, typed.
• At least four sources need to be cited (inclusive of the Case Study). Citation style is your choice –MLA, APA, Chicago. (Works Cited page is not included in the required three-to-five page essay length.) You may cite articles read in class or research additional relevant sources.
• The essay should not be written in the first person (“I believe,” “I think,” It is my opinion”). You are critically analyzing the actions the company did/did not take.
• Address the noted questions as one, cohesive essay.
• Consider the key perspective we discuss in class regarding employee engagement, change communications and excellent internal communication.

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• Consider the key perspective we discuss in class regarding employee engagement, change communications and excellent internal communication.
• Consider essay quality – cohesive argument development and writing construction.
• Upload the essay through Blackboard – upload link in the Assignment folder.
• Be sure to submit this assignment on or before the deadline (Mon., June 28; 2:00PM) as we will be discussing the case study in class on that day. In this regard, I will not be able to grant an extension on this assignment.

Questions for Consideration:
Middle managers are certainly critical for integrating change within their departments.
1. What are the barriers faced by managers such as Mr. Hansen?
2. What could make his (and other managers) ability to transition to a different way of working smoother and more efficient?
3. What steps should be taken (both pre and post-merger) to better ensure compliance (and acceptance) among Hansen-like managers?
4. What is the role of Internal Communication in this environment?

For more information on Internal Communication Capstone read this: https://en.wikipedia.org/wiki/Internal_communications

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