Innovation and Entrepreneurship

Developing a Sustainable Small Business
Read the case study titled “Pre-Launch Decisions Which Influence Innovation Success” found in Chapter 7 of your textbook. Bessant J., & Tidd J. (2015). Innovation and Entrepreneurship.

You will then write a 4–5 page paper in which the following items are addressed.
1. Discuss the necessity of short-term and long-term forecasting for developing the key elements of the business plan.
2. Evaluate the importance of developing formal and informal networks when building new business opportunities and expanding into new markets.
3. Discuss the importance of knowledge management in the digital age and identify two risks organizations must address to mitigate competitive pressures.
4. Consider the various components of a business plan and identify two components that you believe would be the most challenging for you as an aspiring entrepreneur.
5. Describe how technology could help overcome identified business plan challenges.
Locate and integrate at least two supporting sources reputable sources.

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The specific course learning outcome associated with this assignment is:
• Evaluate the components of a business plan related to forecasting, networking, and knowledge management.

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