Healthcare Marketing

Must use APA7 for references and intext citations. Three references with 1 scholarly peer reviewed reference/ In text citations for ALL references.

 

Just as the state of the healthcare industry and the concept of the patient have changed so have healthcare facilities. Physicians’ offices aren’t always offices anymore. Healthcare facilities can be mobile, virtual or traditional. This week we will look at how healthcare facilities have evolved.

TASK:

1. Besides concierge medicine and retail clinics, identify two other contemporary healthcare facilities identified in the literature.

2. Discuss how marketers could advertise the new facilities and the impact you think the new facilities will have on healthcare consumers and currently existing facilities in the market.

3. USE APA7 citations and references- at least 1 scholarly peer reviewed reference

For more information on Healthcare Marketing read this: https://en.wikipedia.org/wiki/Health_marketing

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