Five Reasons Social Media is important for SEO

What the heck does social media have to do with SEO? MWI gets this kind of information frequently from both current and potential clients. Social media is a rapidly growing channel for marketing that most companies have only just begun using in the last few years, however it’s crucial to make use of when you’re investing funds into search engine optimization. Creating and managing social media accounts is important for supporting SEO efforts, even though the benefits of social media aren’t always evident. Of the many reasons you should think about the use of social media in your strategy for online, here are 5 reasons it’s important for SEO.

1.) Social Media Signals

It’s no secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for quite some time now. Whenever people tweet, like, comment or share an article that is known as a social engagement. A piece of content that has more social engagements is likely to have more social signals. Search engines measure these social signals and use it as an element of quality when evaluating the content. This allows search engines to know what people find most useful and also what they consider to be as high-quality. Content can be quickly indexed when it’s getting a lot of social engagement.

2.) Link Building

The days of asking for websites to add links to yours. Google’s Panda/Penguin algorithm has forced SEOs to build links using the old method: make top-quality content that’s relevant. What is the best way to reach websites who are willing to link to your content, when asking them directly would be thought to be “unnatural”? Social media is your answer. Social media lets you post your content and share it with relevant audiences who may be willing to link to your content, if it is worth linking to. Those people will also share your content with their friends which increases the power of your content.

3.) Content Amplification

No matter how top-quality the content you publish, it will not be popular in the absence of amplifying it. Email marketing is great method to boost the content you create, but it won’t get to those on your marketing list. You can also reach new audiences via social media. If you send your content out to your followers, they’ll spread it to their own followers when they find it useful. This will allow them to recommend your content to their followers, thereby increasing your reach. You will also gain relevant traffic as well as inbound linking, social signals, and brand recognition, all of which can be used by search engines for content to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness and Signals

Brand identity and awareness can inform search engines much about the credibility of your website as well as the degree to which it should be considered reliable in their ranking algorithms. Social media is a great way to increase brand awareness and increases the quality of the content you publish. This is what Google calls co-citation. These co-citations can be developed through social media to improve Google’s trust as well as aid with search results that are branded.

5.) Social Indexing

Since search engines are able to index social media sites these profiles are now showing up in search results pages. This allows your business to show up in search results for branded queries that are not only restricted to your business’s website. It gets even more effective. Tweets on their own from Twitter were once indexed and were displayed in search results. This allowed your site to be ranked higher in the search results. It was temporary, however it ended and Google ended it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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