Domestic marketing

Business: Domestic marketing: Textbook: International Business: A Managerial Perspective Eighth Edition
Griffin, R.W & Pustay, M W. (2015). International Business: A Managerial Perspective. 8th Edition. Prentice Hall.

Imagine that you are a member of the management team for a company of your choosing. Your
CEO feels the company has maximized its potential in the domestic market and wants to expand
abroad. They have tasked you with performing a detailed country analysis to help you identify
the best country to expand your business operations to as well as what to expect heading into that
market so that the company’s expansion will be successful.
Project Requirements:
I. Company Overview
Select a company of your choice and provide a brief background on that company including a
brief history, what they do, and how they have achieved success.
II. Country Identification (Chapter 2)
Identify the country you would like to expand to, why you have chosen it, as well as any relevant
characteristics of that marketplace. There should be specific details about why this country is a
smart choice for expansion supported by evidence.
III. Country Analysis (Chapter 3)
Provide a detailed country analysis including information regarding the legal, technological,
accounting, and political environments of the country you want to expand to. This section will
require you to research some of what makes these environments similar or different to what your
company might be used to in the domestic market.
IV. Culture (Chapter 4)
Provide information on the role culture will play in your move to this new country. Highlight
areas that are relevant to the operations of your chosen company. For example, what people eat
in a given country will likely only be relevant to a company involved in the distribution of food
and food related products.
V. Ethics and Social Responsibility (Chapter 5)
Discuss considerations regarding ethics and social responsibility as your company expands its
operations. Different countries have different norms, standards, and ideas regarding social
responsibility. Highlight those aspects relevant to your chosen business.
VI. Pricing (Chapter 8)
Discuss how the product/service your company provides will be priced in your new market and
what factors might influence your decision.
VII. Strategic Alternative (Chapter 11)
Identify which strategic alternative your business will select with respect to managing your
international operations and a thorough explanation as to why this is the best choice.
VII. Conclusion
The final section offers additional information that might be of benefit, such as a list of key
considerations, data limitations that may influence the findings of your project, and relevant
considerations you would like to include to conclude the report you have presented.
Length Requirement, Formatting, and Advice for Completing the Project
• The length requirement for this project is approximately 10-12 pages, although there is
no upper limit. This does not include the title page, references, etc.
• This project requires proper citation using APA referencing style. Failure to do so will
result in reduced grades/and or a formal plagiarism case.
• You are expected to make use of electronic access to academic journals relevant to your
selected company, country, and the course concepts. Although not all your sources must
be from peer-reviewed journals, as MBA students, you are expected to have 10 sources
overall with at least 7 sources being from academic journals/databases.
• Factors influencing your grade will include content (completeness and accuracy),
organization, and quality and clarity of presentation. Please make your project is as
professional looking as possible. Please note that if your paper is not carefully edited,
your grade will be adversely affected. This means that your grammar, punctuation, and
spelling should be of professional quality

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