Diversity In Business

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Coca-Cola’s community building strategies are global, yet local depending on the region. Coca-Cola cares about diversity, community, and unity, hence making their campaigns strong pillars to those principles; In LatAm we still have a long way to go regarding individuality, lifestyles,and lack of diverse imagery for printed and filmed marketing campaigns. Although Coca-Cola has given little steps towards achieving a universal idea through their Latin American countries, it is still needed.

Do you have any recommendations on what Coca-Cola could do to better represent LatAm countries in their campaigns?

For more information on Diversity In Business read this: https://en.wikipedia.org/wiki/Diversity_(business)

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