Digital Marking

Questions 1. If you had to speculate on the 850 characteristics (or variables) Entera’s system uses for each property (excluding the characteristics mentioned in the article) what are three additional variables correlating positively with the price of a property? Please explain why you selected these variables
2. Entera’s currently analyzes 11 cities in the U.S.  Visit its market footprint at (notice they use “ai” in the domain name for artificial intelligence).  What criteria do you think they value when determining a market to analyze?  You can review each of the individual city profiles to support your response.
3. If University’s Office of Residential Life and Housing Services subscribed to Entera’s software in evaluating existing buildings in NYC for student housing, what would the profile of the property you would advise university to consider.  You can be as creative in your response as you like (within reason; rock-climbing walls not allowed).

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