As consumers increasingly adopt digital technology, the data they generate create both an opportunity for enterprises to improve their consumer engagement and a responsibility to keep consumer data safe. These data, including location-tracking and other kinds of personally identifiable information, are immensely valuable to companies: many organizations, for example, use data to better understand the consumer’s pain points and unmet needs. And with the rise of Artificial Intelligence, it has become easier to process personal data in an automated way, which in turn can lead to profiling. Where such profiling results in automated decisions (without human intervention), the consent of the data subjects must in principle be obtained.
Do you agree with the collection and selling of your personal information? How would you suggest the companies be held accountable if they are hacked and your personal information is stolen?
For more information on Data Management read this: https://en.wikipedia.org/wiki/Data_management
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