The Effectiveness of Customer relationship management (CRM)Sent by teacher: feedback from the paper attached this version looks much better, while my concern is how you can connect your cases with the key question “The effectiveness of CRM”. The general them of CRM is good. My further suggestion is you may want to make your key question more specific, then it can guide you in your qualitative method. For example, “The challenges and suggestion of CRM for small companies in XX industry in XX country”, “How to make CRM more effective for small companies in XX industry in XX country” etc. You can go on with your research and at the same time elaborate on a suitable specific direction.
BTW, I do not think you need three cases (unless you want to do a comparative study), it will be better you focus on one or two and make your research and findings deeper.
Regulations of Graduation Thesis
1. Under the guidance of the supervisor, write and submit the thesis (No less than 8000 words)
2. The thesis is required to be written in a fixed format.
Font: Thesis title: Arial; main text: Times new roman
Margin: 1 inch from the top, bottom, left, and right
Alignment: Justified. For more information on Customer Relationship Management check on this: https://en.wikipedia.org/wiki/Customer_relationship_management
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