1- Give a brief summary of the highlights in the article. This needs to be enough for me to be able to understand what the article is about just as if I had scan it.
2- What is it about this article that inspired you to choose it? This is where you share your personal thoughts.
3- What new trend(s) in Marketing are evident in this article? Briefly explain it for us. Caution: You cannot answer “none” or “no trend found.”
4- Identify a Marketing principle in this article from what you learned this week. Briefly explain. Again, caution: You cannot answer “none” or “no customer service principle found.”
5- Share your personal opinion, perception, suggestion, or evaluation about some point in the article.
For more information on Current Events read this: https://en.wikipedia.org/wiki/Category:Current_events
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