Creating a sound promotional and distribution strategy – marketing
There are 2 separate Assignments to complete.
Assignment 1: In this Assignment, you will be using the PowerPoint narration tool to create your own audiovisual presentation. Once you have done this, you can put this skill on your resume. Audiovisual presentations are used in everything from customer service response, training employees, solving problems in the workplace, explaining instructions to colleagues, and responding to stakeholders concerning business issues.
Scenario Marketing
In Unit 6, you selected a company for which you chose a product or a service development strategy. Now, based on this same strategy, you recently reviewed last quarter’s national ad campaign. All ads are tracked with your franchisees so you can tell what is working and what is not working. You noticed the numbers for most of the advertising had a low response. You also observed that the ads include some great features of your product (service) offered by your company but are not backed by benefits.
In this Assignment, you will engage in the development of the following professional competency:
Interact with others in a professional manner using appropriate communication and presentation skills.
Create a quarter page magazine ad that targets either the consumer or the business market. The ad should also include a coupon or some type of sales promotion to immediately generate revenue.
Checklist: Explain your advertising and promotion rationale in a PowerPoint to the CEO that includes audio explanations.
You should include the following:
- One ad targeting either the consumer segment or targeting the business segment.
- What are your advertising and promotion goals?
- What magazine are you recommending to reach the segment?
- What is the cost?
- How will you track and measure response rates?
- Elaborate on the bulleted points on each slide of 5-7 slides rather than just reading the slides (include no more than 4 or 5 bulleted points on a slide). In other words, your PowerPoint provides an outline of what you will discuss in the audio portion of your presentation. You can include some notes below each slide.
You can either record a narration before you run a presentation or record a narration during a presentation and include audience comments in the recording. If you do not want narration throughout the presentation, you can record comments only on selected slides or turn off the narration so that it plays only when you want it to play. You can also use Brainshark.com to record your presentation.
*I CAN RECORD NARRATIVE, IF NEEDED, IF THERE ARE NOTES THAT I CAN READ FROM FOR RECORDING*
Assignment 2: Evaluating the Marketing Mix
Scenario:
Congratulations. You have just been named marketing manager of a major new startup company, Home Essentials Inc. Your job will be to perform the daily tasks of a marketing manager.
The first day on the job you receive this problem. They know they have a problem but they are not sure what it is. They know it must be fixed very soon or they will be out of business. Write a 3–4 page memo to the CEO of Home Essentials, Inc. detailing what you think the problem has been and what you think contributes to the problem and recommend a solution addressing the 4 P’s in your response. Your solution can have multiple steps or considerations.
