COVID-19 Pandemic

For the purpose of this assignment, you will have to create a digital marketing strategic plan for a brand of your choice with a focus on a new strategy post-COVID-19. The fashion industry has been impacted severely, there have been some brands who have been successful and some brands who have unfortunately not been. We have seen the rise of social media platforms take the storm and they have worked in favor of some brands.

Your task is to decide on 4 key digital marketing strategies that you feel will be most suitable for your brand.

These are the core things that you should include in your marketing plan:

History of Brand
Customer Analysis
Competitor Analysis
Previous successful marketing efforts
New marketing efforts
New organizational structure

Please include visuals with detailed tactics. For more information on COVID-19 Pandemic check on this:

What Is Ethical Judgment?

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