Consumer Behavior
Please include and abstract/executive summary.
Also NOTe please talk about a brand see the pictures with full instructions. Choose a beauty or fashion brand.
I included my entrepreneurship report as this is the same professor and some things I’m suppose to write in this essay is similar such as target market. You can also see my professor comments such as things for improvement. Make sure there is a flow in text.
Assessment 1: Individual Essay
Critically identify and discuss the components that make up the concept of consumer motivations that lead to consumer behavior and create a relevant and sustainable value proposition, and how and why the application/manipulation of the various marketing mix elements will support/enhance/guarantee/defend the value proposition.
Students should highlight how this approach will result in the sustainability of a brand currently on the market.
Learning outcomes covered
• Analyse the role that knowledge of consumer behaviour plays in informing marketing decision making including the selection of target markets;
• Outline and justify the most appropriate CIMR methodology for the brand discussed
Assessment criteria
Criteria
Weighting
Content
30%
Application of Theory
15%
Knowledge and Understanding
20%
Evidence of Reading
15%
Referencing and Bibliography
10%
Presentation, Grammar and Spelling
10%
For more information on Consumer Behavior read this: https://en.wikipedia.org/wiki/Consumer_behaviour
