Competitive Environment

Based on the attached Wall Street Journal article, evaluate CEO Mary Barra’s strategy for pursuing EVs from the perspective of Porter’s Five Forces.  Consider each force and at least one structural determinant (for example, capital investment, as we discussed in class last week).  Explain how effective GM’s strategy is in response to the competitive dynamics of the auto industry and the transformation to EVs.
Provide three sentences for each force, including at least one structural determinant.

Intensity of rivalry      10 points
Threat of entry            10 points
Threat of substitutes  10 points
Buyer power                10 points
Supplier power            10 points

Based on your analysis, evaluate CEO Barra’s strategy.  How effective is it in responding to the competitive environment as you have evaluated?    10 points

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