Based on the attached Wall Street Journal article, evaluate CEO Mary Barra’s strategy for pursuing EVs from the perspective of Porter’s Five Forces. Consider each force and at least one structural determinant (for example, capital investment, as we discussed in class last week). Explain how effective GM’s strategy is in response to the competitive dynamics of the auto industry and the transformation to EVs.
Provide three sentences for each force, including at least one structural determinant.
Intensity of rivalry 10 points
Threat of entry 10 points
Threat of substitutes 10 points
Buyer power 10 points
Supplier power 10 points
Based on your analysis, evaluate CEO Barra’s strategy. How effective is it in responding to the competitive environment as you have evaluated? 10 points
For more information on Competitive Environment read this: https://en.wikipedia.org/wiki/Competition
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