For this assignment, you will conduct an in-depth analysis of an example, where the failure of a company to research or understand cultural differences led to conflicts and/or complete failures within the target market.
For example: Walmart ventured into Germany, however, lack of cultural understanding led to complete failure within the market. Trying to implement a U.S.-centric strategy, Walmart demanded their employees in Germany engage with the consumer through U.S. communication norms (engaging in small talk, greeting at the door, approaching customers to see if they need help). These norms made the German employees as well as customers feel uncomfortable, which resulted in people complaint and finally avoiding Walmart. Thus, the company had to close its doors within the cultural context.
Your assignment is to find similar examples, where businesses failed to understand the cultural context and made similar mistakes. There are ample examples.
For more information on Company Cultural Differences read this: https://en.wikipedia.org/wiki/Organizational_culture
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