Case study | Management homework help

Implementation Plan: Part 1

During Unit IV, VI, and VIII, you will be working on an implementation plan for a business. The components within these three units combined will create this plan.

Please take a look at the 30 case studies located in your textbook on pages 370–625. There are multiple corporations that provide a large array of services and products. Please select one of these 30 organizations that interests you. You will use this company for the Unit VI and Unit VIII assignments, as well.

For Part 1, describe the company that you selected, the products/services they offer, and the history of the company. Next, analyze the company’s strategy, mission, and organizational structure. In your analysis, include the information below.

• What does the strategy, mission, and organizational structure say about the company?
• What are the positive aspects of the strategy, mission, and organizational structure?
• What are the company’s short-term and long-term goals?
• What are ways to improve the strategy, mission, and organizational structure?

Much of the information you will need to complete this segment can be found in the case study in the textbook. However, you are welcome to conduct further outside research as needed. Some details, such as the short-term and long-term goals, may not be explicitly stated. Please use your best judgement and analytical skills to determine that information.

Your project must be a minimum of two full pages in length, not counting the title and reference pages. Include an introduction paragraph.

COMPANY:

Dunkin’ Donuts

Bill Rosenberg opened his first donut restaurant, Kettle Donuts, in 1948, in Quincy, Massachusetts. The name changed to Dunkin’ Donuts in 1950. Rosenberg sold franchisees to others as early as 1955. The 100th restaurant opened in 1963, the 1,000th in 1979, and the 3,000th in 1992. In 1996, bagels were introduced to the Dunkin’ Donuts menu and breakfast sandwiches the following year.

In 2013, Dunkin’ Donuts received the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for eight years running, and was rated by CREST in December 2013 as number-one in iced regular/decaf/flavored coffee, number-one in hot regular/decaf/flavored coffee, number-one in donut category, and number-one in bagel and muffin category.

The following year, Dunkin’ Donuts reentered the United Kingdom, 20 years after it exited the country, with its first store opening in Harrow, London. In Canada, Dunkin’ Donuts has lost a substantial percent of its market share in recent years, and now has only five restaurants, all in Quebec. Dunkin’s Canadian decline is largely due to rival donut firm Tim Hortons.