Cannabis Industry

This assignment requires students to analyze a case relevant to the
Required Materials
Leung, O. (2017). OrganiGram: Navigating the cannabis industry with grey knowledge. Ivey Publishing.
Instructions
Review readings from unit 1.
Thoroughly read the case. It is recommended that you read 2-3 times.
Prepare a 5-page report (12-point font, double spaced not including the title page or reference page), that addresses the following questions:
Describe the industry in which Organigram is operating.
What factors contribute to the ambiguity faced by Organigram?
What possibilities currently exist for Organigram to grow? Will they change with legalization and if so how?
What evaluation criteria should Organigram use when assessing growth options while keeping in mind the recommendations from the Task Force?
What would you recommend Organigram’s next steps be?
What changes may occur within the industry that may impact Organigram’s growth?
Evaluation
Individual Case Report #5 will be marked in its entirety out of 100. The following rubric indicates the criteria students are to adhere to, and their relative weights to the assignment overall.
ACTIVITY/COMPETENCIES DEMONSTRATED
% of Final Grade
1.
Content (60%)

a. Described the background of the company (Note: This section should set the context for the analysis)
/15

b. Clearly stated the problem faced by Organigram and its leadership (Note: What specifically is the decision to be made within the context of the case? Ensure you specifically differentiate between the problem and its symptoms.)
/10

c. Demonstrated a thorough analysis supported by academic as well as other sources (Note: The analysis should be in response to the posed case questions and should incorporate assigned readings, the case, and external sources.)
/25

d. Presented recommendations (action plan) (Note: Ensure your recommendations are supported by evidence from readings and research).
/10
2.
Communication (25%)

a. Effective use of the English language – spelling/grammar, sentence/paragraph structure, etc.
/15

b. Report structure (Note: You should follow the structure presented in unit 1).
/5

c. Strength of introduction and conclusion.
/5
3.
Research and Information Literacy (15%)

a. APA Formatting (title, headings, and references)
/5

b. Quality of research sources
10. For more information on Cannabis Industry check on this:  https://en.wikipedia.org/wiki/Cannabis_industry

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