Business Model

A core goal of this class is to build familiarity with the issues and opportunities likely to arise between Marketing and Operations and how they may be leveraged to an advantage for a business. This assignment is to assess a company using Business Model Generation tools, identify likely tensions/vulnerabilities as well as possible collaboration areas between Marketing and Operations (i.e. the left side and right side of the canvas).

As background, you’ll recall the exercise from the first night of class where we discussed the viewpoints of a typical Marketing and Operations manager. We identified likely objectives for each of these functions, discussed typical overlap areas, possible tensions, and opportunities for collaboration between the groups. We then brainstormed possible solutions to ensure efficient and effective management.

This assignment is to develop a similar ‘real life’ analysis on either Starbucks, Amazon (Go or Grocery), or a company of your choice. Whichever company you choose, you might do some type of field visit to assess the marketing/operations dynamic (i.e. visit the Amazon Go retail store or a Starbucks in addition to the case…but SAFELY!). Site visits are NOT required.

Specific requirements of this Assignment are as follows:

Undertake a field visit to your chosen company
Develop a thoughtful, in-depth 9-Box CanvasPreview document for your company
Assess what type of Business Model Pattern (or patterns/hybrid) they are likely pursuing (i.e. multi-sided, long tail, etc)
Identify and describe three possible tension/concern points, critical interaction, or collaboration areas between Marketing and Operations for this company
Create recommendations on how you would resolve those tension points or fully take advantage of the identified opportunities for collaboration. Specifically, what could management do to address the concerns and/or fully capitalize on possible areas of collaboration? For more information on Business Model check on this: https://en.wikipedia.org/wiki/Business_model

What Is Ethical Judgment?

Get 20% Discount on This Paper
Pages (550 words)
Approximate price: -

Try it now!

Get 20% Discount on This Paper

We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

Australia Assessments has gained an international reputation of being the leading website in custom assignment writing services. Once you give us the instructions of your paper through the order form, we will complete the rest.

Essays

Essay Writing Services

As we work towards providing the best custom assignment services, our company provides assignment services for any type of academic essay. We will help you develop professionally written essays that are rich in content and free from plagiarism.

Admissions

Admission and Business Papers

Our skilled team of professional writers will ensure that we help you craft a remarkable admission essay for your desired Master's program in your institution of choice. We won't stop there. Once you enter the job market, we will be available to secure you a position at your desired worksite by creating an outstanding portfolio or resume.

Editing

Editing and Proofreading

Our editorial team is always available for all editing and proofreading services. They check completed papers by our writers and also provide professional opinions to papers completed by our clients.

Coursework

Technical papers

We harbor professional academic writers with different qualifications in diverse academic fields. As such, we are capable of handling both simple and technical papers. Ensure that you provide us with correct and complete instructions in the order form.